Ralph Waldo Emerson, the American essayist, philosopher and poet of the 19th century, has among the quotes attributed to him this one:
A foolish consistency is the hobgoblin of little minds.
We hope that we do not have little minds, but we admit that we strive for consistency when processing your badge orders. We do not think that this is a foolish consistency. We want the badges that you order today to be consistent with those you have ordered previously, so we obsess about the details.
This is why in some cases we will tend to ask a lot of questions, to verify the details of your badge, to ensure that your expectations are met. If you specify a change in badge design or detail from what has gone before, we want to make certain that it is intentional.
Emerson’s complete quote is A foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines. We do not know whether the little statesmen and philosophers and divines adore our badges, but we hope that our customers appreciate the effort we put into making their badges in a consistent fashion.